Truth in advertising

June 2, 2005 If you’re an average person with a fundamental understanding of the laws of physics, you’ll no doubt from time to time leap off the couch when you see the claims of a television commercial and scream “that is utter bollocks!” It seems some people agree with you, at least about Gillette’s US advertising claims about its new M3Power razor. Judge Janet C. Hall of the United States District Court, District of Connecticut, yesterday granted Schick a preliminary injunction against false advertising claims by Gillette for its M3Power razor. Judge Hall determined that Gillette's claim that the M3Power raises hair up and away from the skin is both "unsubstantiated and inaccurate." The court found that that the product demonstrations in Gillette's advertising are "greatly exaggerated" and "literally false."

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