Tulip E-Go Diamond – US$350,000 laptop

The Tulip E-Go Diamond notebook is inlaid with solid palladium white gold plates in which thousands (80 carats) of top-quality, brilliant cut diamonds have been pave set with surgical precision. The magnificent end result also incorporates a unique square cut ruby set in both Tulip logos and costs 283,000 Euros (US$355,000). Without the bling, the E-Go (short for easy going) computer is even more innovative, using overmolding to enable fabrics, leather, wood, and metals to be incorporated into interchangeable, lifestyle-oriented covers that enable the laptop “look” to be changed on a daily basis as a fashion accessory. The original idea arose to develop a product from the perspective of a woman that at first glance looks more like a fashion accessory than a notebook. The resulting product is an elegant handbag with numerous novel features. The enclosures have been designed and developed for six fabric and leather laptop versions, a foretaste of what will become available in October 2005. In addition to changeable/personalized covers, the product is also expected to feature complementary accessories such as design bags and mice.

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