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Dietrich Mateschitz, CEO and Founder of Red Bull arrives at the Red Bull Racing Star Wars Party escorted by a Storm Trooper
Hayden Christiansen (USA) is interviewed at the Red Bull Racing Star Wars Party.
Star Wars Emperor and entourage at the Red Bull Racing Star Wars Part
Vitantonio Liuzzi (ITA) Red Bull Racing ; C3-Po; R2-D2 and Christian Klien (AUT) Red Bull Racing at the Red Bull Racing Star Wars Party
No expense was spared in decking out the party - here's an X-Wing Fighter that was flown in to enhance the atmosphere
To take the prize of the most outrageous and lavish party of THIS weekend is quite a feat!
Part of the stage show at the party
Fellow Austrians and former F1 stars Niki Lauda and Gerhard Berger at the party
Ironically, the team put up its worst performance of the year when Coulthard got shunted by Michael Schumacher
Don't mess with the security guys
British actor Amanda Holden arrives at the Star Wars Red Bull Racing Party
Former 007 Roger Moore and his wife arrive at the party. Moore is resident in Monaco these days.
Guests arrive at the Star Wars Red Bull Racing Party
Former Formula 1 ace Heinz Harold Frentzen arrives at the party.
F1 Supremo Bernie Ecclestone with his daughters Petra and Tamara and wife Slavica.
Sarah Woodhead dancing with Chewbacca. Sarah is an image consultant - perhaps we'll see a makeover for the big hairy guy
British Image Consultant Jeanette Calliva with Star Wars character Chewbacca
Fellow racing enthusiasts: Red Bull owner Dietrich Mateschitz with Star Wars creator George Lucas
The Star Wars Gala in Monaco was followed by a lavish party in the Grimaldi Forum, where guests danced the night away.
The Star Wars Red Bull Racing team pit crew prepare for a stop. The force was not with the team on the weekend though the marketing arm continues to go from strength to strength
Chewbacca and Darth Vader on the grid with David Coulthard at Monte Carlo
Red Bull owner Dietrich Mateschitz (AUT) with Star Wards creator George Lucas (USA) and producer Rick McAllam (USA). Star Wars Party, Monte Carlo, Monaco, 20 May 2005
May 22, 2005 When it comes to doing things on a grand scale, a strategic alliance between George Lucas and Red Bull’s Dietrich Mateschitz always threatened to be a bit over the top. And so it came to pass. Lucas and Mateschitz partnered for a week of global promotional hype on the Cote d’Azur with stunning success. The tie-up between Red Bull Racing and the latest Star Wars movie finally reached its conclusion on Saturday night in Monaco when the last (and first) film in the series, “Revenge of the Sith” was screened for the benefit of guests from the world of Formula 1. The screening, which took place in the Grimaldi Forum was followed by a party, attended by several stars of the film and its director, George Lucas. There were plenty of sore heads in the Monaco paddock this morning, after a crowd of around five hundred F1 movers and shakers attended the biggest bash of the weekend in the Grimaldi Forum last night. Then the Red Bull pit crew did its stuff decked out as Star wars characters and around 500 million people around the world were reminded about the film’s premier.
Read the full article: The Star Wars Red Bull F1 Promotion
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