New wrist watch for the over 40s

May 14, 2005 With miniaturisation one of the key themes of convergence, everything seems to be getting smaller regardless of whether it’s a good idea. As anyone over the age of 40 will attest, one of the first signs of mortality is the decline of eyesight, so the ever-shrinking dials, screens and type point sizes produce massive user-interface problems for the over forties and the most voracious consumer segment in history, the baby Boomers. It was this trend that was recognised by a baby boomer and addressed with the invention of the iBEAM watch – a simple watch with a pop-up magnifying lens and built-in LED flashlight can help the tens of millions of people suffering from shrinking type syndrome.

« Back to New wrist watch for the over 40s