The rise and fall and rise of the Internet

May 7, 2005 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) this week released the Internet Advertising Revenue Report including final numbers for Q3, Q4 and full-year 2004. If there was any doubt that the internet was back as a major force in the world of advertising and communications, it was dispelled by the reportThe report states that Search, Classifieds, Display and Rich Media continue to grow at a healthy rate. Overall industry revenues rose nearly 33 percent over 2003 totaling over US$9.6 billion and exceeded the previous revenue record in 2000 by nearly 20 percent. Q4 2004 revenues totaled a record US$2.69 billion, marking the highest quarter ever reported.

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