The rise and fall and rise of the Internet
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Article Summary
May 7, 2005 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) this week released the Internet Advertising Revenue Report including final numbers for Q3, Q4 and full-year 2004. If there was any doubt that the internet was back as a major force in the world of advertising and communications, it was dispelled by the reportThe report states that Search, Classifieds, Display and Rich Media continue to grow at a healthy rate. Overall industry revenues rose nearly 33 percent over 2003 totaling over US$9.6 billion and exceeded the previous revenue record in 2000 by nearly 20 percent. Q4 2004 revenues totaled a record US$2.69 billion, marking the highest quarter ever reported.
