World 100,000 mile record: 140 mph for 30 days averaging 40 mpg

Many American consumers are already convinced of the benefits of today's advanced diesel powerplants, as demonstrated by the response to the launch of the Mercedes-Benz E 320 CDI.

The company’s sales volume of 3,000 vehicles planned for 2004 sold out in just five months. The diesel engine will also experience fresh impetus following the latest announcements by the Bush Administration. In view of the recent dramatic rises in fuel prices, US President George W. Bush last week announced a programme to develop more fuel-efficient, low-emission vehicles. Together with hybrid vehicles, "clean diesel" models like the Mercedes-Benz E 320 CDI are to be promoted by means of tax incentives to the tune of US$ 2.5 billion over the next few years.

Mercedes diesel technology

The success story of Mercedes diesel passenger cars began 70 years ago Mercedes-Benz is regarded as the pioneer of diesel technology. As early as 1935, the company officially presented the world’s first standard-production diesel passenger car in the form of the 260D.

Other milestones on the way to today's advanced, agile diesel powerplants include the introduction of turbo technology in the seventies, the first particulate filter system in 1985 and the premiere of the common-rail diesel in 1997.

The consistent effort which Mercedes-Benz has put into the evolution of diesel technology over the last 70 years has helped it attain the high regard which it enjoys around the world today. Future developments by the Stuttgart-based company will make the diesel even more attractive, powerful and environmentally compatible. This commitment is acknowledged by customers: Mercedes-Benz has already delivered more than seven million diesel-engined passenger cars; the market share of diesel models is set to rise further in future reflecting the growth seen over the past few decades.