The TAG Heuer Tiger Woods professional Golf Watch

TAG Heuer has announced a limited-edition launch of the world's first professional golf watch - a watch light and durable enough so that you can wear it to the tee without fear of compromising your shot. Fusing sports and glamour, the TAG Heuer Professional Golf Watch is the result of a partnership between Tiger Woods and TAG Heuer and a limited run of just 8000 pieces will be released worldwide next week.

Calling upon Tiger Woods to collaborate on the design of the world's first-ever professional golf watch was an obvious choice. At just 28, Tiger Woods has had an unprecedented career, winning 56 tournaments in eight years on the PGA tour, including eight major championships. Only the second golfer to hold all four professional major championships at the same time, he is the career victories leader among active PGA players, and the career money list leader, with US$54,432,856 in tournament earnings worldwide.

A TAG Heuer Global Ambassador since 2003, Tiger Woods has already played a key role in the design and development of a number of TAG Heuer timepieces, including the sold-out limited edition LINK TIGER WOODS SPECIAL EDITION.

However, for the first time, with the TAG Heuer Professional Golf Watch, Tiger Woods' specific expertise in the field of professional golf was called into play.

"This is an extraordinary achievement," says Tiger Woods, who extensively tested the TAG Heuer Professional Golf Watch prototypes and then wore the pre-series in the 2004 Boston PGA Tournament. "At the beginning of the project we ran into problems. Golfers have very precise reasons not to wear a watch---the added weight on the wrist, the strap being too loose or too tight, not to mention the intense demands the game puts upon the wrist. But by working systematically through these and other obstacles with TAG Heuer's amazing team of watchmakers, engineers and designers, we were able to overcome them all."

"Now, for the first time, golfers can wear their watch in total comfort," says Tiger Woods. "This is amazing. Golf experts have always said that you should take your watch off before you step up to the tee, and TAG Heuer has proven them wrong. I myself experienced this in the 2004 Boston Deutsch Bank Tournament. It's a great watch and a true pleasure to wear."

Since 1860, TAG Heuer has led Swiss watchmaking tradition by overcoming obstacles and challenging conventions. It has also revolutionised the timing of a number of high-level sports, from sailing to skiing to Formula One and Indy Car Racing, where precision is demanded at an unprecedented 1/10,000th second.

Today, with the TAG Heuer Professional Golf Watch, TAG Heuer launches into a new domain and takes on a new sporting challenge. The first-ever professional sports watch, the TAG Heuer Professional Golf Watch achieves every objective set for it by Tiger Woods.

Objective Number One: Absolute comfort

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