Research shows broadband Internet access alters lifestyle

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Article Summary

April 21, 2005--Yahoo and Mediaedge:cia have revealed the findings of an in-depth broadband research study that examined the impact of high speed Internet access on people's daily lives. The Yahoo/Mediaedge:cia study found that consumers are increasingly growing closer to multiple media, and are turning to the Web for deeper content, entertainment and communication capabilities without forsaking other media. Broadband users view twice as many pages per month as their dial-up counterparts. The Internet is intersecting with all aspects of people's lives in dramatically new ways. The study showed that over half of broadband users say they are using online and offline media simultaneously, turning to the Internet to supplement other traditional media such as radio, newspapers and television. Broadband capabilities -- speed plus "always on" -- sparked this new "media meshing" trend, by allowing users to easily supplement one medium with another.

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