Research shows broadband Internet access alters lifestyle

"If I turn on (the news) and I see something, or something catches my eye, that's not my main source. I'll go to the Internet and pull up that story." Courtney, Young Professional, New York

Delivering Deeper Content

According to the study, these offline experiences are being supplemented by broadband-accessed Internet to provide deeper information or differing points of view on subjects first learned about in other media. The desire and ability to find richer and more in-depth content online has increased dramatically, as people turn online to find photos, videos, steaming music, games, and more. For example, broadband users are nearly four times more likely to download or stream video or audio and over twice as likely to use the Web to make their decision about what movie to go see this weekend.

"Anything you want to know about, anything that's piqued your interest, anything that you've heard a blurb about but don't understand -- you can go find it online." Kammie, Professional, Portland

"Now that I have access to (broadband) daily, it's a huge impact. Anything you want to know is at your fingertips." Scott, Young Professional, St. Louis

Changing Lives with Technology

In the second digital decade, one thing is clear: high-speed Internet access is having a profound effect on how consumers approach their daily lives. According to the study, over 50 percent of U.S. Internet users have broadband access. Because of the pervasiveness of broadband technology, consumers are now using the Internet to socialize, manage their lives, find the "full story" on any topic, and to entertain themselves. Daily tasks are being completed online now because of the ease of use and depth of content that is available to users at their fingertips.

"Broadband is faster and more efficient. It feels limitless now." John, Retired, New York

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