The scooter - the short history of a cultural icon

The scooter was invented in 1947 as a low cost alternative to the automobile in war-ravaged Europe – it was designed as transport for the masses and it caught on so quickly that it became one of the great transport phenomena to sweep the world in the 20th century.

The Vespa (which means “wasp” in Italian) was the result of Enrico Piaggio’s determination to create a viable alternative to the automobile for the masses. As the war drew to a close, Enrico studied every possible solution to get production in his plants going again.

« Back to The scooter - the short history of a cultural icon