Pet with a purpose

It’s no secret that pets are beneficial to our general well-being with two thirds of all homes keeping a pet and research showing that children who have pets are more self-reliant, more sociable and less selfish than children without pets, that adults with pets have less stress and heart-related illness and that elderly with pets are more active and outgoing. Think pets and you tend to think of dogs (39% of US households have a dog) or cats (33%) but a new innovation might see chickens considered as ideal family pets in the future. Launched last year, the UKP365 (US$700) Eglu is the brainchild of four British Royal College of Art graduates and in its short time on the market has significantly improved the popularity of the chicken as a pet, at the same time as promoting a self-sustainability concept to families throughout the UK. Accordingly, the Eglu offers a taste of the good life for all, particularly if you’re a chicken.

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