Competition improves the breed – of this there is no doubt. If you think your industry has been turned upside down by technology in the last decade, spare a thought for the food industry. A century ago, food was still largely prepared from first principle. Then came gas and electric ovens and the refrigerator, each new technology indelibly leaving its mark on the way we prepare and consume our daily sustenance. In the immediate post-war era a new affluence and mobility catalysed the fast food industry and subsequently the home delivery of food and the microwave oven have wrought further havoc to human grazing habits. Now the bar for home delivery is bring raised even further – SuperFast Pizza has put the ovens inside the trucks, cutting delivery times from 30+ minutes to less than 15 minutes and more importantly, cutting oven to mouth times to those equivalent at a restaurant. No more soggy pizza!