New Film Awards ‘calls’ for mobile phone users

Media creation and distribution is evolving rapidly, with the “contrived reality” genre dominating traditional mass media and a new groundswell of home-grown media produced on personal digital devices and distributed by email and the World Wide Web quickly evolving. With the device-formerly-known-as-the-mobile-phone quickly evolving into a multimediavideo/image/sound recorder, Siemens has come up with a novel way of promoting its SX-1 mobile phone with inbuilt “camcorder” functionality by sponsoring a new award category for budding and established film makers at the St Kilda Film Festival. The video-equipped mobile phone is likely to become an important conduit for creativity in the future, and Siemens’ promotion of a new category for 90 second micro-movies shot with a Siemens SX1 mobile phone is a portent if things to come.

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