BRP's Ski-Doo partners with Burton Snowboards

March 16, 2005 Snowmobile manufacturer Bombardier Recreational Products (BRP), has signed an agreement of cooperation with snowboard manufacturer Burton Snowboards, with a view to expanding their product line to appeal to the snowboarding community. Burton is very savvy youth marketing company that we've written up several times in Gizmag for their innovative approach - in January the company unveiled a Bluetooth snowboarding jacket, helmet and beanie - and the benefits to both parties might yiled some highly innovative products.

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