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BRP's Ski-Doo partners with Burton Snowboards


March 15, 2005

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March 16, 2005 Snowmobile manufacturer Bombardier Recreational Products (BRP), has signed an agreement of cooperation with snowboard manufacturer Burton Snowboards, with a view to expanding their product line to appeal to the snowboarding community. Burton is very savvy youth marketing company that we've written up several times in Gizmag for their innovative approach - in January the company unveiled a Bluetooth snowboarding jacket, helmet and beanie - and the benefits to both parties might yiled some highly innovative products.

"Through the development of snowboard-specific products such as the Summit snowboard rack, we hope that snowboarders around the world will identify Ski-Doo as the premier snowmobile brand", said Fran├žois Tremblay, Marketing Director, Ski-Doo Snowmobiles, BRP.

Under the terms of the agreement, BRP will supply Burton with two 2005 Summit-REV 800 H.O. 151 inch track snowmobiles for use by Burton team riders at team houses and during backcountry trips. BRP will also award two 2005 Summit Adrenaline 600 H.O. snowmobiles as prizes to the top overall men and women at the US Open Snowboarding Championships at Stratton Mountain, VT., March 18-20, 2005.

"Partnering with BRP has allowed us to expand the resources we offer our team riders as well as provide snowmobiles to the top riders at this year's US Open for the first time ever," said Bryan Johnston, Vice President of Global Marketing, Burton Snowboards. "Snowboarding is an ideal market for Ski-Doo, and we look forward to working together on future opportunities."

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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