March 11. 2005 Korean giant electronics manufacturer continued to flex its massive technological muscle at CEBIT yesterday when it announced the SCH-V770 handset mobile phone, another world first for Samsung in that it features a 7 mega pixel camera with a 3 times optical zoom lens. Samsung continues to make headlines in the camera phone pixel race in that it's less than twelve months since it showed the first three megapixel camera-phone and less than six months since it showed the first five megapixel phone.

Indeed, the seven megapixel SCH-V770 looks a lot like the 3.2 megapixel unit it showed 12 months ago in that it looks more like a digital camera with a telephone back than the other way around. Most significantly, the new camera-phone will begin to erode digital camera sales when it is released, as it offers the functionality normally associated with mid-range digital cameras but with all the convenience and functionality of a mobile phone.

The SCH-V770 will also feature a significantly-sized hard drive, the ability to take high quality video clips and send them to other phones, the ability to display 16 million colours and the ability to download and play MP3 files.

The phone will be released in Korea in June, but will not work on standard networks in most of the rest of the world, so don't hold your breath reading the functionality or fine-print just yet.