Backpacks, Lunch Boxes and Cells? ... Nearly Half of US Tweens Have Cell Phones

March 10, 2005 New research released today indicates that 40% of 12-14 year-old Americans now have a mobile phone. NOP World Technology's mKids Study, now in its fifth wave of tracking teen cell ownership, found that cell phones are the newest school accessory, with ownership among 12-14 year olds increasing from 13% in February 2002 to 40% in December 2004. In addition, the majority (73%) of 18 year olds own cell phones as well, a 15% increase from 2002, and three-quarters (75%) of 15-17 year olds also carry cell phones, up from 42% in 2002.

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