Mobile TV pilot begins in Finland

March 10, 2005 Finish companies Digita, Elisa, MTV, Nelonen, Nokia, Sonera and YLE (The Finnish Broadcasting Company) have begun a unique mobile TV pilot in Finland. The project tests mobile TV services and consumer experiences, as well as the underlying technology, with 500 users in the Helsinki capital region. Selected from Sonera and Elisa mobile phone customers, the test users are able to view real-time TV and radio programs on a Nokia 7710 smartphone equipped with a special accessory to receive mobile TV broadcasts. The Nokia smartphone also enables direct links to the Internet for access to background information on TV programs or sports results. Test users have access to MTV, YLE and Nelonen programs as well as international theme channels such as CNN, BBC World, Euronews, Eurosport, ViVa Plus and Fashion TV. The pilot continues until 20 June 2005.

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