L'Oreal Paris Introduces the First Mass Market Men's Anti-Aging Line of cosmetics

March 10, 2005 L'Oreal Paris Dermo-Expertise, the leader in technology-driven skin care treatments, has announced an April 2005 launch of the first comprehensive men's anti-aging line to hit mass market retailers nationwide across America. The announcement is significant as mens cosmetics has been a small niche market until now and L’Oreal’s lead could precipitate a general change of perception towards mens cosmetics.

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