The first printing press. Today, more than a billion people a day, across the planet, read a daily newspaper.
The original copyright petition, the document that has effectivelty become the "birth certifiacte" of the newspaper.
Manual printing was a massive proiductivity boon over copying newsletters by hand, enabling newsletter publishers such as Carolus to earn a lot more money "by printing a higher circulation for a lower price."
March 9, 2005 Mass media will celebrate its 400th birthday later this year when the newspaper, the first mass medium begins its fifth century of publication. The exact date of the first newspaper is not known, and was thought to have been during 1609 but recent evidence accepted by the World Association of Newspapers (WAN) pinpoints the year in which Strasbourg's Johann Carolus began printing his handwritten newsletters as 1605. Though radio, television, and the internet have long threatened to usurp print's status as the primary mass medium, the fact remains that print still garners more than half of the world's advertising expenditure.
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