CHILDREN

PlasmaCar for tots uses innovative steering for propulsion

March 13, 2005

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March 14, 2005 Canadian PlaSmart distributes a very clever ride-on toy for tots that uses a unique propulsion system. There are no batteries, gears or electrical parts: the energy comes from turning the steering wheel continuously from left to right, harnessing the natural forces of inertia, centrifugal force, gravity and friction. This of course, makes it an ideal toy for energetic children in that it promotes healthy exercise (and tires them out).

The PlasmaCar (pronounced “Play smar car”, as is Plasmart pronounced “Play smart”) has won a host of toy industry awards in recent years for its innovative and tough design, sells for US$89.95.

Winner of the Canadian Toy Testing Counsel’s Three Star award, the highest rating possible, the PlasmaCar has also won the NETS Gold Star Toy Award. It made Today’s Parent’s Top Toy List Wow Status and the Canadian Toy Association’s “Hot Toys of the Holiday Season”. The What’s UP Kids Family Magazine gave the PlasmaCar a Five Star rating.

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After Editing or Managing over 50 print publications primarily in the role of a Magazine Doctor, Mike embraced the internet full-time in 1995 and became a "start-up all-rounder" – quite a few start-ups later, he founded Gizmag in 2002. Now he can write again. All articles by Mike Hanlon