PlasmaCar for tots uses innovative steering for propulsion
March 14, 2005 Canadian PlaSmart distributes a very clever ride-on toy for tots that uses a unique propulsion system. There are no batteries, gears or electrical parts: the energy comes from turning the steering wheel continuously from left to right, harnessing the natural forces of inertia, centrifugal force, gravity and friction. This of course, makes it an ideal toy for energetic children in that it promotes healthy exercise (and tires them out).
The PlasmaCar (pronounced “Play smar car”, as is Plasmart pronounced “Play smart”) has won a host of toy industry awards in recent years for its innovative and tough design, sells for US$89.95.
Winner of the Canadian Toy Testing Counsel’s Three Star award, the highest rating possible, the PlasmaCar has also won the NETS Gold Star Toy Award. It made Today’s Parent’s Top Toy List Wow Status and the Canadian Toy Association’s “Hot Toys of the Holiday Season”. The What’s UP Kids Family Magazine gave the PlasmaCar a Five Star rating.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon
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