adidas launches adidas_1, the World's First Intelligent Shoe

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March 7, 2005 Adidas has launched the intelligent shoe it unveiled last year. Known as adidas_1, the shoe provides "intelligent cushioning" by automatically and continuously adjusting itself. It does so by sensing the cushioning level, using sensors. It then calculates whether the cushioning level is too soft or too firm via a microprocessor and adapts with a motor-driven cable system to provide the correct cushioning for the specific purpose at that time. A prime example of the convergence process in which computers are embedded in everyday objects to enable them to play their role more effectively, the adidas shoe is one of a number of intelligent clothing items arriving at market this year. Available now, adidas_1 costs US$250 or 250 Euros.

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