Ford SAV Concept Targets New Market Niche

March 3, 2005 Ford Europe's SAV Concept demonstrates a fresh approach in two ways. Firstly it defines a new breed of car, the Sports Activity Vehicle: a three-row mono-space that is athletic both in its appearance and the way it drives. Secondly, the Ford SAV Concept provides a suitably dynamic form to reveal the emergence of a new design direction for Ford of Europe. Sleek and purposeful, the Ford SAV Concept demonstrates new ideas for people- and load-carrying flexibility. For Martin Smith, Ford of Europe’s recently appointed Executive Director of Design, it marks the first indication of a new form language for the Blue Oval brand.

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