Ford SAV Concept Targets New Market Niche

Evolution of a vision

SAV Concept marks the beginning of Ford’s evolving vision for its future products. As a team with Martin Smith and Chris Bird at the helm, Ford of Europe Design is already aligned toward what that vision will be.

Smith explains that the design of future Ford vehicles will be a visual representation of the dynamic driving qualities demonstrated by Ford vehicles.

“Our future design language will communicate those strengths. You could call it driving dynamics made visible,” said Smith, who forecasts that Ford of Europe vehicles in the future will be more strikingly athletic and lean to emphasise the dynamic aspects of the vehicles.

"The result will be the effort of a large team, rather than one individual," he said.

“In Ford of Europe Design, I’m surrounded by visionary designers. These are car enthusiasts, design enthusiasts, students of automotive trends. My role is to make them gel together, to condense that body of knowledge, expertise and enthusiasm toward a common vision.”