Ford SAV Concept Targets New Market Niche

“With the SAV Concept, the interior design team explored ways to advance the differentiation of a sport model of the future,” according to Ernst Reim, SAV Concept interior designer.

Complementing the exterior colour, the interior is finished in tones of slate and pewter accented by design details in orange. This theme is boldly established with a striking instrument panel centre stack finished in a soft-touch, burnt orange metallic finish. Bright orange accents in the seating, floor coverings, leather-wrapped gear lever and instrument panel complete the theme, down to such small details as the lighting of switches and gauges.

Interior materials, including technically grained leathers and breathable mesh fabric, were inspired by high-tech sportswear materials used in today’s high-end trainer shoes and other sports clothing.

Titanium-tinted aluminium is also used in the interior, effectively accenting control areas such as the gear lever, the linear electric park brake handle and vent surrounds. A bold orange “racing stripe” in the floor material is framed each side by the seat runners.

SAV Concept’s dramatically contoured seats are motorsport-inspired. Front and rear, the seats are designed to hold their occupants securely and supportively even during spirited driving.

“This vehicle says ‘strap yourself in for the ride of your life,” Smith said.

SAV Concept is equipped with a deeply dished instrument cluster incorporating a high-resolution display panel at the centre. Each gauge – rev counter, speedometer, temperature gauge and fuel gauge – features an orange needle radiating from an aluminium hub.

Brushed aluminium pedals with textured rubber inserts provide a further driver-orientated design detail.

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