America's Army game approaches five million downloads

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Article Summary

February 25, 2005 The statistics for the "America's Army: Operations" computer game are surreal. Launched on July 4, 2002, the game was downloaded by more than a million people in the first fortnight and the total number of registered on-line players is now approaching five million, making it one of the five most popular on-line PC action games because of its absolute authenticity. It aught to be authentic - it was developed by the US Army and at a development cost of just US$7.5 million, it might just be the most effective on-line advertising spend in history to this point in time ... and now there's a sequel.

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