Bentley Continental Flying Spur - the world's fastest four door saloon

Bentley is confident that although the production of the new Continental Flying Spur will naturally increase annual sales volumes, the exclusivity of marque's brand will be retained - a factor that has been crucial to its mystique since its beginning in 1919. In the 85 years since, the marque has built a heritage and authenticity based upon its understanding of its customers and the passion for what it does. Whether competing at Le Mans, creating bespoke cars for loyal clients, or introducing new members to the exclusive Bentley family, it has always been done in a manner that echoes the spirit of its founder W.O. Bentley. To that purpose, every Bentley customer will still experience the most personal treatment from his local dealer right up to the factory gates at Crewe where they can come and watch their car being built.

Summary

The introduction of the Continental Flying Spur marks the next step in the revival of one of Britain's most revered automotive marque. Following on from the successful launch of its sister car, the Continental GT coupe, the new car will change people's perceptions of what performance, comfort and style from a four-door grand tourer means.

And the unveiling of the Continental Flying Spur is not the end of the story. Bentley remains committed to a thrilling future model programme, one that will reflect the core values of the company, ensuring its public perception is not diluted by over-production or unnecessary niche products.

"The purity of our brand is in clear focus now," says Adrian Hallmark, member of the board, marketing. "We can behave as an independent company because the economics of our business plan are sound and we don't have to compromise our products because of short-term financial decisions. We are that rare thing in the British automotive world - a car company that is expanding and we have done so by producing models that appeal to a demanding and growing customer group.

"Our aim is to restore Bentley to the position it once owned - the creator of definitive British Grand Tourers - and the Continental Flying Spur is our next step in the fulfilment of that ambition."