Bentley Continental Flying Spur - the world's fastest four door saloon

It's not just the range of safety systems that protect the car's occupants, for the Continental Flying Spur's all-round abilities mean the driver is assured of having the performance to avoid many accidents in the first place. The all-wheel drive system offers major safety advantages not only in adverse road and weather conditions, while the latest traction, stability and brake control systems offer further opportunities to avert potential danger. Similarly the powerful 6.0-litre engine means outstandingly fast acceleration and a reduction in the time spent on the wrong side of the road during overtaking. To this end, the Continental Flying Spur is specified like no other four-door in the world.

Marketing

The Continental Flying Spur perfectly complements the existing range of Bentley models. The Continental GT continues to fulfil our customers' desire for a dynamic coupe that offers the very essence of Bentley: sporting prowess and Grand Touring performance. Similarly the Arnage range represents a unique proposition: the emotional purchase of a truly bespoke, hand-built and entirely individual limousine. The Continental Flying Spur will appeal to customers seeking a sumptuous four-door Grand Tourer sharing all the virtues of its coupe stablemate: high-performance, timeless design and superb craftsmanship.

Bentley chairman Dr Franz-Josef Paefgen says the distinction between the new Continental Flying Spur and the Bentley Arnage range is simple:

"As Continental Flying Spur production begins, the Arnage will retain its true position as the most exclusive limousine in the world. If you work in a major capital city you might see a Continental Flying Spur a few times a month, but you will only come across an Arnage a few times a year. The Arnage will continue to be a bespoke car with real exclusivity."

"With the Continental Flying Spur we are opening our doors to new customers who value that unique combination of luxury, style, excitement and practicality. Nowhere else will they be able to enjoy a car that possesses all this as well as the dynamic qualities and power of the Continental GT coupe. The Continental Flying Spur promises a new motoring experience and we look forward to welcoming a new breed of discerning customers to our marque."

The business case for the new four-door is just as compelling. Bentley believes that by offering a car that appeals on both an emotional and rational level to customers it will fill a gap in the market that until this day remained empty. Bentleys are unique cars and the Continental Flying Spur holds a unique position in the market, above more commonplace saloons and below truly bespoke cars like the Arnage.

Adrian Hallmark, member of the board, marketing, explains: "We know there is a great market for a car like this. Like the original Flying Spur, the new Bentley is also purposely positioned as a premium product above a crowded market. When asking our future customers about their needs they were very clear - performance and luxury, style and practicality, inspiration and solidity, excitement and safety. The Continental Flying Spur is our response to their 'no compromise' attitude, and our desire to further the Bentley story."

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