Klever Shopping cart begins roll-out

Feb. 23, 2005 Klever Marketing has begun licensing its technologies for electronic display and messaging devices mounted on the handles of supermarket shopping carts, the penultimate step in bringing its KleverKart shopping carts to market. The KleverKart features a built-in wireless computer that shoppers can use as a self-service assistant to scan items to check the price, a store directory to easily locate the item, automatically generated shopping lists based on individual consumer's prior history (via a loyalty card), seasonal promotions, electronic coupons, recipes (so you don't get home without all the ingredients) and you can even follow news and local weather.

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