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Alfa's 2003 Concept Car of the Year to go into production


February 8, 2005

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February 9, 2005 In 2002 the Alfa Romeo Brera, a concept car designed by the Italian design maestro, Giorgetto Giugiaro, stole all the limelight at the Geneva International Motor Show and in January 2003 it was awarded the 2003 Concept Car of the Year Award. That's a hard act to follow, but the Brera will have an encore performance at the 2005 Geneva Show in the first week of March when the show-stopping concept car finally surfaces in production form.

The Alfa Romeo Brera is a 2+2 sports car with generous dimensions: 1830mm wide, 4414mm in length and 1372mm high, but the deeply tapered front and rear styling creates the impression of a very compact car. The interior has an ambience that is both comfortable and sophisticated. This comes from the use of high quality materials and the introduction of some novel ideas such as the wide glass fixed roof that provides more natural interior light for passengers adding to the sensation of spaciousness inside while also giving the car a sleek appearance from the outside.

When the Alfa Romeo Brera goes on sale in Europe towards the end of this year, it will be available in three levels of trim and a choice of two petrol engines, the new 138 kW 2.2 JTS or the 195 kW 3.2 V6 engines, and a 2.4 JTD 180 kW turbo-diesel power-unit coupled to either an automatic transmission or a six-speed manual gearbox depending on the version.

Together with all the delights one expects in an Alfa Romeo, this new car delivers outstanding dynamic performance thanks to the use of quadrilateral front suspension and Multilink rear suspension. Along with the excellent driving experience, comfort is further enhanced by the integral 'Alfa Q4' traction control system fitted to some versions. Brera offers the most sophisticated electronic systems to monitor and control key dynamic parameters of braking and road holding to deliver greater driving safety.

The Alfa Romeo Brera will arrive in Australia in the middle of 2006 with the top engine and trim combination the likely model for the local market, making it the new headline model for the Alfa Romeo range. Prices and specifications are yet to be announced.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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