February 7, 2005 The Mazda MX5 has been one of the most popular open top sports cars of the modern era since the public first glimpsed its distinctive shape at the 1989 Chicago Auto Show. Despite a meagre 90 bhp 1600cc four-cylinder engine, the car became a best seller and despite only one major redesign, has remained so for a decade and a half. Now comes the news that Mazda is planning to breathe new life into the evergreen favourite with a third generation of the MX5 to be unveiled later this month.
Mazda will privately reveal the all-new two-seater MX-5 roadster at the 75th annual Geneva International Motor Show at a VIP event on February 28 and will make its public debut at a press conference at the Geneva Show on March 1.
Detailed information and photos will be made available at that time - until ten, the only glimpse the world will see is the accompanying heavily disguised MX5 teaser shot released by Mazda.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon