Citroen adds a sense of smell to the new C4

In total there are nine different fragrances available for the new Citroen C4, split into three groups: Vitality: mint and musk; jasmine and mimosa; citrus and passion. Travel: vanilla; cinnamon and ginger; amber and sandalwood. Well-being: lotus flower; soft lavender; ylang and bamboo.

But it was not just Citroen that had to develop new systems and processes for its entry into the perfume and fragrance market. Its dealers are also being trained!

Each new Citroen C4 is delivered with a kit of three refills, one from each group, which is enough to last for around six months of normal use. At the six-month anniversary of the purchase of the Citroen C4, owners will be invited via a letter scented with a fragrance, Cinnamon and Ginger, not issued with the C4, to return to their Citroen dealer for refills.

Here they will find a special display counter holding 108 scent cartridges, brochures and scratch and sniff tabs that will allow C4 owners to take samples home before buying refills.

"Citroen's decision to launch the perfume diffuser with the C4 was a strategic decision that we knew would provide customer benefits and being customers to our dealerships," says Oliver Lehmann. "Now that the C4 is on sale it is clear that this innovative programme is, indeed, introducing new customers to Citroen as well as bringing them to our dealers' parts departments. The programme clearly has the sweet smell of success!"

The new Citroen C4 is an advanced automobile in many ways other than the olfactory system, and will introduce several major innovations in addition to its advanced aerodynamics. Both the Coupé and Hatchback have outstanding aerodynamics, with a drag coefficient of just 0.28 that will help keep fuel consumption and emissions right down.

Among the numerous innovations that the new C4 will bring to the class is a multi-functional fixed centred controls steering wheel, which offers easy access to the centrally-mounted controls. In addition, its unique design will enhance safety by allowing the housing of a specially designed airbag that offers greater protection to the driver.

The new Citroen C4 will also boast other advanced safety features, such as an involuntary lane-departure warning system, designed to help prevent drivers from losing concentration or falling asleep at the wheel, as well as moving, dual-function directional Xenon headlamps, which provide improved lighting when cornering.

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