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3G Killer App - live horseracing and betting


January 19, 2005

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Hong Kong January 20, 2005 The search for compelling 3G content for mobile phones continues. One of the most best bets we've seen in the area is the service launched a month ago in Hong Kong by the 3 network . The 3 network in Hong Kong has joined with The Hong Kong Jockey Club (HKJC) to provide real-time video race clips and betting services on 3G video mobile phones.

If you haven't heard of the Hong Kong Jockey Club, it's a non-profit making government body which administers and regulates horse racing and betting in Hong Kong. For the year ending June 2004 total group turnover was HK$88 billion (US$11.3 Billion) and its aim is to be a world leader in the provision of horse racing, sporting and betting entertainment, and Hong Kong's premier charity and community benefactor. Indeed, through the Hong Kong Jockey Club Charities Trust, the Club donated HK$975 million to charity and community projects last year.

The service started on December 17 and covers every race day, enabling 3G customers to watch the horse races live on their video mobile phones. Real-time odds, results and dividends are also available. 3's Racing Channel also provides comprehensive visual and audio racing information such as race analysis, predictions and commentators' favourite combinations.

On every race day, 3G customers can simply log on to 3's Racing Channel with their video mobile phones, select "Horse Racing Live" and then watch races at Sha Tin or Happy Valley racecourses live on the screens of their video mobile phones. Real-time odds, racing results and dividends are also available at the press of just a few buttons.

3 Hong Kong is currently the only 3G operator to provide mobile video horse racing entertainment. . During the initial promotion period, "Horse Racing Live" is available at a monthly fee of HK$25 and a HK$100 charge for betting SIM cards will be waived for successful 3G mobile betting service applicants.

3's high-speed video streaming technology provides sharp and high-quality video images of races live and viewers can choose from Cantonese or English commentaries . They will also be able to make use of veteran commentators' live commentaries, analyses on horse forms and tips.

Ms Agnes Nardi, Managing Director of 3 Hong Kong, said: "3 Hong Kong has started a new wave of video mobile communication in Hong Kong. We are committed to continuously expanding the mobile entertainment market and providing customers with the latest and most useful video contents. Horseracing is one of Hong Kong's most popular sports. We are glad to have joined hands with the Jockey Club to be the first to provide real-time race clips and 3G betting services on video mobile phones. By extending the applications of multi-function 3G video mobile phones and high-quality video streaming technology, we have offered racing fans a new experience in horse racing."

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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