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Mitsubishi Design Concept encompasses L.A. lifestyle


January 6, 2005

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Los Angeles January 7, 2005 Mitsubishi today unveiled a futuristic design concept at the L.A. Auto Show that is designed as the perfect Los Angeles-area vehicle. Portrayed in the form of a special two-dimensional "Ultimate L.A. Machine" sketch, the design concept is entered as part of the show's first annual Design Challenge. "Los Angeles is one of the few places where within a one hour drive you can go surfing at the beach, hiking in the desert, snowboarding in the mountains, and still make it out for a night on the town in the infamous L.A. club scene," said Jon Hull, a designer from Mitsubishi Design America, "so we decided to design a vehicle that can take advantage of all that L.A. has to offer."

The name of Mitsubishi Motors' design is "Goku shin ka," which translated from Japanese means "The Ultimate Evolution." It builds upon the success of Mitsubishi's Lancer Evolution vehicle line and combines the best attributes of several different vehicles.

The Ultimate L.A. Machine blends the components of a convertible to take advantage of the L.A. weather, the sexiness of a sports car, the higher ride of an SUV for better road visibility, the versatility of a pickup truck to carry bikes and surfboards, and rides on "bling" 22s that truly embody the L.A. attitude.

Packaged in the form of a comic book storyboard featuring "Dr. Evo" as the main character, the Japanese anime-inspired drawing pays tribute to both Mitsubishi Motors' Japanese roots as well as L.A.'s entertainment background.

Powered by an environmentally-friendly, small displacement, high performance engine the machine will be environmentally friendly as it uses hydraulic linear pump batteries (to generate and store energy) and hydraulic drive brake units, where energy otherwise lost with normal braking is captured and recharges pressure in the batteries.

The AWD car also adapts to different driving styles and terrain with an adaptive hydraulic steering box and active adjustable hydraulic electro magnetic suspension.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
1 Comment

I think that is way cool looking.

Tom Lee Mullins
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