FanTESStic - a soap opera just for mobile phones

Mobile viewers of the FanTESStic MMS soap opera are charged at 50p per episode or UKP£1.50 for five episodes, with the charges appearing on the viewer's monthly mobile phone bill.

About Endemol

Endemol UK annually produces over 8000 hours of programming for British TV making it the largest independent producer in the country.

Its production brands - ENDEMOL UK PRODUCTIONS, INITIAL, BRIGHTER PICTURES and ZEPPOTRON - are behind some of the biggest international TV hits to come out of the UK. These include BIG BROTHER (UK versions); RESTORATION; FAME ACADEMY; SHATTERED; THE SALON; THE GAMES; PARTY IN THE PARK; THE BAFTAS; FASHION ROCKS and READY STEADY COOK.

ENDEMOL UK also owns award winning digital media company, VICTORIA REAL and HAWKSHEAD - one of UK's leading corporate production companies.

The group is dedicated to ideas that work across a range of media including traditional and interactive TV, the Web, mobile phones, radio and DVD.

ENDEMOL UK employs up to 800 people at any one time and is part of Europe's leading television content multinational ENDEMOL, which spans 21 countries. ENDEMOL is 100% owned by Spanish telecoms and media giant TELEFONICA - the largest provider of telecom and internet services in the Spanish and Portuguese language world, with companies in 17 countries and more than 62 million customers.

http://fantesstic.endemoluk.com

...continued