New Marketing Medium Turns Cans Into Ads

November 2, 2004 Ambient media continues to invade every available niche left in our lives. This week it’s the top of your drink can, as a new can-top 5 layer plastic label made its debut at the Fort Lauderdale International Boat Show, with cans of Coca-Cola sporting the new ADVERCAN labels. America alone consumes 260 billion cans per year, so ADVERCAN has developed what it claims is the world's first Can Top Media Campaign.

Five years in development, the six-layer plastic ADVERCAN label serves as both an advertising medium and a "Cleancap" designed to keep the can top clean from the bottling plant to the store shelf.

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