US $17,000 Scuba-Doo underwater scooter

"The potential of the Scuba-Doo as a business is incredible. Currently we have operators hiring the Scuba-Doo at $130 per 15 minutes - the queues are long and the Scuba-Doo s run all day every day. As a hire operation or as an adjunct to an existing dive operation, they are a very good business.

"The prices I am quoting are recommended retail prices. We have a three tiered pricing structure, with List, Wholesale and retail pricing, in order for our International licencees to set up their own distributor network."

And given that three products have evolved from concept to manufacture in nine months, what's next for Scuba-Doo ? "I have the next Scuba-Doo model in my head and it's some way off at the moment. We also have a version coming that will be ideal for disabled people to use. We're committed to increasing our product range in the Aqua Leisure area and there will be a lot more exciting products as time goes by.

"Right now, we're pretty excited about the immediate prospects for building an international distribution and enabling everyone to try a Scuba-Doo , wherever they might live."

John Dawson can be contacted via the Scuba-Doo world web site.