Apple Introduces iPod Photo and U2 Special Edition

Apple today introduced iPod Photo and iPod U2 Special Edition, the latter based on a partnership between Apple, pop-group U2 and music publisher Universal Music Group. The iPod Photo is sure to be the most popular MP3 player again this Christmas, and the new capabilities include the ability to display your digital images. Although not video capable, the 220 x 176 pixel, 65,000 colour screen and extended (15 hours) battery life are the major improvements.

The iPod U2 Special Edition is part of a partnership between Apple, U2 and Universal Music Group (UMG) to create innovative new products together for the new digital music era. The new U2 iPod features a black enclosure with a red Click Wheel and custom engraving of U2 band member signatures

About the 20GB iPod U2 Special Edition

The new U2 iPod is being introduced as the band prepares to release its new album "How to Dismantle an Atomic Bomb" in late November. In addition to the new U2 iPod, the results of the U2, Apple and UMG partnership include:

-- U2's single "Vertigo" from their upcoming album "How to Dismantle an Atomic Bomb" is available exclusively in the US through the iTunes Music Store;

-- Apple and U2 have created a breakthrough television ad featuring U2 band members performing their new single "Vertigo." The ad is a cross between Apple's award-winning "Silhouette" ads and a music video; and Click to view larger image Click image to enlarge

-- Apple has created the online music industry's first-of-its-kind "Digital Box Set." The first digital box set, "The Complete U2," will contain over 400 tracks including all of the band's albums and over 25 rare and unreleased tracks. U2 fans will be able to purchase and download The Complete U2 with just one click on the iTunes Music Store in the US and Europe beginning in late November for US$149.

The new 20GB iPod U2 Special Edition is expected to be available mid-November for a suggested retail price of US$349.

About the iPod Photo

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