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Apple Introduces iPod Photo and U2 Special Edition

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October 28, 2004

Apple Introduces iPod Photo and U2 Special Edition

Apple Introduces iPod Photo and U2 Special Edition

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October 29, 2004 Apple today introduced iPod Photo and iPod U2 Special Edition, the latter based on a partnership between Apple, pop-group U2 and music publisher Universal Music Group. The iPod Photo is sure to be the most popular MP3 player again this Christmas, and the new capabilities include the ability to display your digital images. Although not video capable, the 220 x 176 pixel, 65,000 colour screen and extended (15 hours) battery life are the major improvements.

The iPod U2 Special Edition is part of a partnership between Apple, U2 and Universal Music Group (UMG) to create innovative new products together for the new digital music era. The new U2 iPod features a black enclosure with a red Click Wheel and custom engraving of U2 band member signatures

About the 20GB iPod U2 Special Edition

The new U2 iPod is being introduced as the band prepares to release its new album "How to Dismantle an Atomic Bomb" in late November. In addition to the new U2 iPod, the results of the U2, Apple and UMG partnership include:

-- U2's single "Vertigo" from their upcoming album "How to Dismantle an Atomic Bomb" is available exclusively in the US through the iTunes Music Store;

-- Apple and U2 have created a breakthrough television ad featuring U2 band members performing their new single "Vertigo." The ad is a cross between Apple's award-winning "Silhouette" ads and a music video; and Click to view larger image Click image to enlarge

-- Apple has created the online music industry's first-of-its-kind "Digital Box Set." The first digital box set, "The Complete U2," will contain over 400 tracks including all of the band's albums and over 25 rare and unreleased tracks. U2 fans will be able to purchase and download The Complete U2 with just one click on the iTunes Music Store in the US and Europe beginning in late November for US$149.

The new 20GB iPod U2 Special Edition is expected to be available mid-November for a suggested retail price of US$349.

About the iPod Photo

iPod Photo lets you combine your music and your favorite photos to create slideshows on your iPod, and features TV-out for sharing your slideshows on big screen televisions and projectors. Click to view larger image Click image to enlarge

iPod Photo comes in 40GB or 60GB models and its extended battery life gives users up to 15 hours of music playback or up to 5 hours of slideshows.

"Having both your entire photo and music collections with you wherever you go is the next big thing," said Steve Jobs, Apple's CEO. "Everyone has a digital camera and wants to enjoy and share their growing library of digital photos wherever they are. Unlike video content, photo content is free and abundant, and there are no copyright issues to deal with."

With its vivid color screen and backlight, iPod Photo displays crisp, clear photos both indoors and outdoors, so users can take their digital photo collection wherever they go and easily share their memories with family and friends. iPod Photo creates an entirely new iPod experience in colour for viewing album artwork, calendars, contacts and games, adding even more excitement to iPod.

Featuring Apple's Auto-Sync technology, iPod Photo makes it easy to automatically download your entire digital music and digital photo library onto iPod and keep it up-to-date whenever it is plugged into a Mac or Windows computer using FireWire or USB.

Mac users can Auto-Sync their iPod with their photo library in iPhoto and Windows users can Auto-Sync their iPod with their photo collection in Adobe Photoshop Elements, Photoshop Album or their My Pictures folder. iPod Photo works with iTunes 4.7, released today, providing music fans with the best digital jukebox on either a Mac or Windows computer and access to the iTunes Music Store, the number one digital music service in the world.

The new 40GB and 60GB iPod Photo models will begin shipping in the US today for a suggested retail price of US$499 and US$599 respectively, through the Apple Store www.apple.com, Apple's retail stores and Apple Authorized Resellers.

iPod Photo includes a dock with audio and video out, earbud headphones, 1.4m AV cable, 1.2m 30-pin to FireWire cable, a 1.2m 30-pin to USB cable, AC adapter, black carrying case and a CD with iTunes 4.7 for Mac and Windows computers.

iPod Photo requires a Mac with a FireWire or USB 2.0 port and Mac OS X version 10.2.8 or later (v10.3.4 or later required for USB 2.0); or a Windows PC with a FireWire or USB 2.0 port or FireWire or USB 2.0 card and Windows 2000 (with Service Pack 4 or later), XP Home or Professional.

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