October 16, 2004 Segway has appointed an exclusive Australian distributor, SegwaySouthernCross which will distribute and market Segway machines in Australia. The Segway Human Transporter was released in April 2002 amid much fanfare and hype generated by the secrecy surrounding the project (aka Project Ginger), the presence of serial entrepreneur and inventor Dean Kamen and the number of high profile luminaries who had invested in the project during the early round private funding. It was seen by many as the future of human transport, a difficult claim to live up to and one which some parts of the media seemed to delight in negatively assessing it against.
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