Image 1 of 5 from The Bluetooth shopping centre

October 12, 2004 A new location-based Bluetooth customer service system will begin operation later this week in Sydney. The bluepulse system enables people within the shopping centre to use their mobile phones to get useful information they want about their surroundings. Broadway Shopping Centre in central Sydney will become the first Bluetooth-enabled shopping centre on Friday, October 22, allowing retail outlets in the Broadway Centre to communicate with 'bluepulse' subscribers as they walk through the centre by giving consumers access to relevant and valuable information and offers through their mobile phone.