The Bluetooth shopping centre
from Telecommunications (128 articles)
The Bluetooth shopping centre
Image Gallery ( 5 images )"For example, centre staff wear a Bluetooth badge which enables management to monitor staff geographically and deploy people quickly who are near to, for example, a milkshake spill in a busy thoroughfare. There's also has an emergency button so management is instantly aware of all situations.
"There are some strict regulations about the obligations of a shopping centre to keep a safe, clean environment and our system offers a great staff management solution to provide a cleaner and safer shopping environment.
"It's also possible to understand customer traffic patterns on a new level. How many and how customers move through a shopping centre can now be accurately monitored.
Bluepulse technology will allow retail outlets in the Broadway Centre to communicate with 'bluepulse' subscribers as they walk through the centre by giving consumers access to relevant and valuable information and offers through their mobile phone.
"We believe that Bluepulse technology will, before long, become an integral part of every shopping centre because by providing consumers with access to valuable information and offers, retailers can increase the footfall and sales through their store.
"If the consumer's permission is granted then relevant and targeted information may even be delivered to the consumers as they pass by the shop front."
AURA Digital Communications will manage bluepulse's content partner relationships. Interested parties should contact Adam Dunne at AURA Digital Communications on adam@aura.net.au or visit the web site www.aura.net.au
