The Bluetooth shopping centre
from Telecommunications (128 articles)
The Bluetooth shopping centre
Image Gallery ( 5 images )Bluepulse provides new and exciting experiences for mobile phone users as well as new revenue streams and marketing opportunities for carriers, content providers and public place operators such as shopping centres, airports and stadiums.
Keighran says, "bluepulse is creating a world where finding information that is relevant to peoples' surroundings will be as easy as glancing at their mobile phone".
International rollout for 2006
"Australia will be the testbed for bluepulse," according to Keighran. We expect to have 20 shopping centres operating before the end of 2005 within Australia.
"In the future, Keighran believes all shopping centres and public places will have their own wireless network, and we'd like to think our network can run over the top regardless of what they're running.
Customer/Shopper benefits
The bluepulse service offers a variety of benefits for shops and shopping centre management, according to Keighran.
"Most importantly, it enables the shopping centre to enhance the customer experience, but there are many other aspects which offer savings and efficiency.
