The Bluetooth shopping centre
from Telecommunications (124 articles)
The Bluetooth shopping centre
Image Gallery ( 5 images )Customer/Shopper benefits
Based on a shopper's "profile" which is developed over time, the system is always looking for things of relevance and a number of other services are expected to develop over time.
Bluepulse in its launch version is already compelling, offering many benefits to shoppers such as:
* an ingenious service for giving real world directions. As the service knows your geographic location, it can give directions to locate, for example, a particular shop, an ATM or toilet with step-by-step directions using real world landmarks down to the nearest metre - "proceed towards the fountain until you reach the tobacconist on the right hand side"
* free SMS and MMS to other members within the shopping centre - as the local BlueTooth network carries the messages, traffic can be provided free
* an events calendar including movie times, movie or show synopses and watch video movie trailers and buy movie tickets with the cellphone
* a buddy system similar to instant messenger and the ability to geographically locate other members who are friends, within the shopping centre (Michael is standing outside McDonalds)
* a constantly updated list of special offers available within the shopping centre (free muffin with a coffee this hour, two for one meals, shoes on special etc)
