The Bluetooth shopping centre
from Telecommunications (119 articles)
The Bluetooth shopping centre
Image Gallery ( 5 images )October 12, 2004 A new location-based Bluetooth customer service system will begin operation later this week in Sydney. The bluepulse system enables people within the shopping centre to use their mobile phones to get useful information they want about their surroundings.
Broadway Shopping Centre in central Sydney will become the first Bluetooth-enabled shopping centre on Friday, October 22, allowing retail outlets in the Broadway Centre to communicate with 'bluepulse' subscribers as they walk through the centre by giving consumers access to relevant and valuable information and offers through their mobile phone.
Compatible 'Bluetooth' enabled mobile phones, can access specific mobile content as soon as the owner enters the Broadway Centre.
The simple Bluepulse demo is a knockout (30 seconds and you'll "get it") and is sure to ignite a lot of interest in the way we use new technologies such as BlueTooth and WiFi in public information networks.
Bluepulse MD Ben Keighran believes, "that in the not-too-distant future, people will expect to receive information relevant to their surroundings on the screens of their mobile phones". This will be regardless of the communication network they are connected to and the type of device they have.
"It need not be a shopping centre. You can do this at a football stadium, or any place where a lot of people need information so they can make the best use of their surroundings.
"To the consumer it's about the usefulness of the content and with geographic relevance comes a new level of compelling and useful even critical content. At the sports stadium it might be an action replay, or at a festival or concert it might be the schedule, finding friends in the crowd.
"Because we have greater bandwidth than 3G, we can wirelessly deliver file sizes a lot larger than you can deliver by MMS - ringtones and logos will be part of the offering as we go forward.
Hoyts will be providing streaming video previews of movies being shown in the centre's cinema and there's plenty of opportunity for movie theatres to use this type of technology to sell vacant seats too.
