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Smart mirror offers unique digital store aid

By

October 12, 2004

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"Mirror mirror on the wall, who's the prettiest of them all?" It all depends on the way you look at it, really, and with the Smart Mirror, by American Bright Signs (A.B.S.), the angles are at your control.

The Smart Mirror is an imaging device for virtual try-ons at optical stores that has the potential to change the way dispensing is conducted. The Smart Mirror photographs customers at different angles, allowing them to see themselves in a variety of eyewear styles simultaneously via "virtual" try-ons.

The Smart Mirror is an imaging device for virtual try-ons at optical stores that has the potential to change the way dispensing is conducted. The Smart Mirror photographs customers at different angles, allowing them to see themselves in a variety of eyewear styles simultaneously via "virtual" try-ons.

The imaging system also provides multiple views so customers can compare several frame styles, lens selections and coatings, or color contact-lens tint options on one screen.

The Smart Look system powering the mirror is a five-foot-tall, slightly curved unit with a touch-screen fixed to a mobile stand. It comes with a built-in camera, now repositioned so disabled consumers can use it, and a brighter, sharper LCD screen, plus built-in CD-ROM player.

The unit now allows dispensers to display a variety of lens choices as well as frames, and offers an option to show only the merchandise they carry.

An additional photo-quality video printer enables dispensers to provide a take-home photograph for users to share their image and ask opinions from their friends, dramatically expanding their feedback options and expanding the retail interaction.

ABS is engaging the market with digital technology and giving consumers expanded choice and awareness of the impact of frames and lenses on their appearance. In doing so they are also changing the face of the optical industry in the 21st century.

www.opticvideo.com

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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