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Baby Phat i833 Phone Gives New Meaning to 'Diamond Ring'

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October 6, 2004

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October 7, 2004 Designer phones for the rich and famous seem to be becoming more plentiful. Motorola, Baby Phat and Bloomingdale's today announced the Baby Phat by Kimora Lee Simmons i833 phone by Motorola, a limited edition mobile phone accented with real diamonds. The sleek, pink phone features the Baby Phat logo, a designer-inspired quilted texture and 0.4 carats of genuine diamonds encrusting the external display.

October 7, 2004

Designer phones for the rich and famous seem to be becoming more plentiful. Motorola, Baby Phat and Bloomingdale's today announced the Baby Phat by Kimora Lee Simmons i833 phone by Motorola, a limited edition mobile phone accented with real diamonds. The sleek, pink phone features the Baby Phat logo, a designer-inspired quilted texture and 0.4 carats of genuine diamonds encrusting the external display.

"I designed this phone for the woman who, like me, loves pink, loves diamonds, and wants to make a fashion statement," said Kimora Lee Simmons, founder and creative director of Baby Phat. "The new limited edition Baby Phat i833 phone by Motorola is actually like a piece of jewelry -- bold, fun, sexy, and chic."

The phone offers a two-way radio for instant communications at the touch of a button within the continental U.S., as well as to Hawaii, Canada and parts of Latin America. It has an integrated speakerphone, voice dialing, voice recorder, and 600-contact phone book.

The sleek phone measures 3.35 x 1.77 x 0.79 inches and weighs 3.94 ounces.

The Baby Phat is available at all Bloomingdale's stores, and the http://www.babyphat.com/ web site for US$699.99, which includes a matching pouch and earbud.

Baby Phat first came into existence as a publicity tool in 1999 when, in an effort to electrify his men's Phat Farm runway shows, hip-hop mogul Russell Simmons began producing tiny t-shirts with the words "Baby Phat" stitched on the front.

When celebrities and supermodels began sporting the new tiny t-shirts, the demand for these hot "baby tees" increased.

Ultimately, the decision was made to launch an entire Baby Phat collection to be spearheaded by former model Kimora Lee Simmons.

Today, the slinky Baby Phat feline logo can be seen adorning many US celebrities and models, from the glimmer in the rhinestones on a pair of jeans, or the Asian-inspired cape donned on the runway.

http://www.babyphat.com/

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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