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Claro Holographic TV

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October 3, 2004

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The CLARO represents the latest innovation in TV and display technology combined with a visual design aesthetic to introduce the TV system of the future - a transparent glass TV and media system utilising holographic technology.

The Holoscreen is a revolutionary holographic film which displays any image fed through a projector at a specific angle on to a transparent display. All other light is ignored. The result is a remarkably bright and sharp image quality - even in brightly lit environments. The screen is a 1.5m x 1.0m rectangle of 10mm glass with a 610mm x 814mm sheet of translucent attached to it. Any type of projector can be used to cast the image. To complete the futuristic setup, a pair of optional Ferguson Hill FH001 speakers can be positioned either side of the screen.

Looking more like space-age satellite dishes the speakers stand an impressive 1.65m high by 0.92m wide by 0.72m deep. The whole system sells for UK£25,000 of which the speakers make up UK£9,999 of the price tag. They are driven by modified Lowther DX3's.

The projector renders a huge forty inch image on the glass screen that seems to hang in mid air. Due to the science of the angles involved the image seems bright and clear even in an environment with plenty of other light about. The projector can take various simultaneous inputs such as TV, DVD and computer. In a standard instillation the projector sits on the floor about 5 feet behind the screen, so while the bulkiness of rear projection screens has literally vanished, it actually occupies a greater amount of space.

The CLARO glass TV and monitor will accept all inputs for playback on screen. From cable services to free to air Television, DVD, video, PC or laptop, even games consoles - pretty much anything you can plug into a television or computer screen.

A unique added feature of the CLARO is that its transparent display can allow viewers to look at or see through the screen, which combined with the glass surround, gives the impression of the image seemingly suspended in mid-air.

The glass can be engraved from a choice of Harrod's logos or taken from a design based on the customer's choice. Base units can be made of wood, metal, stone, fabric, leather or to match individual's living environment. CLARO provides an installation service so that all the user need do is 'switch-on' and enjoy.

In a few weeks, to mark the launch of the CLARO, Harrods will be offering the TV in a limited edition of 50 pieces. The CLARO - limited edition has a 40" transparent screen mounted on a glass plinth. The Harrods logo and edition number can be found discreetly engraved on the glass. Accompanying stereo speakers and surround sound home theatre systems can be added from a range of audio components including the matching 'Clear' speakers to provide a completely transparent albeit bulky solution.

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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In a few weeks, to mark the launch of the CLARO, Harrods will be offering the TV in a limited edition of 50 pieces. The CLARO - limited edition has a 40" transparent screen mounted on a glass plinth. The Harrods logo and edition number can be found discreetly engraved on the glass. Accompanying stereo speakers and surround sound home theatre systems can be added from a range of audio components including the matching 'Clear' speakers to provide a completely transparent albeit bulky solution.

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