Philips' New Line Of Flat Plasma And LCD TVs.

The inaugural Philips Global Home Entertainment Survey captured the responses and unique viewing habits of 13 diverse countries. More than 6,000 consumers were interviewed through a combination of online, phone and face-to-face surveys.

One of the key outcomes of the survey was establishing the viewing habits of males versus females. Picture quality and the technology which drives picture quality was the deciding purchasing factor for males, while females are more concerned with aesthetics and the overall viewing experience.

Some rather unusual facts were discovered as a result of the study; one quarter of Italian respondents would prefer to watch movies at home because it allows them to be alone. Indians would prefer to watch television with all of the lights on, while Russians prefer to watch it by candlelight. 34% of Belgians would rather own a FlatTV than an expensive piece of art. Finally, not surprisingly: 28% of Americans and 24% of British would only allow their spouse to make a home entertainment purchasing decision if they were in a coma.

For more information on Philips' latest models visit www.philips.com.au or call 1300 651 993.