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Nokia's new fashion range

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October 3, 2004

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Forget Wi-Fi, GPRS or PDA functionality. These are the types of mobile phones Paris Hilton would have surgically attached to her ear - the newly released Nokia fashion collection including the 7260, 7270 and the 7280.

Nokia recently released its new fashion range with an ostentatious bash called Totally Fashion in Shanghai earlier this month, attended by a host of international fashionistas, darling.

The phones are a radical departure from traditional mobile phone design with the intention of providing a serious fashion accessory.

The Nokia 7260, Nokia 7270 and Nokia 7280 are all inspired by the glamour and bold styles of the 1920's where art deco meets industrial design.

The 7280 is certainly unique in that it lacks a keypad. Instead the 7280 has a keyless dial, similar in functionality to that on the Apple i-pod. With a high gloss finish it has an active slide that answers and ends calls. It's also a VGA camera that can be connected to a PC or Mac for a range of transfer functions including photos, ring-tones, music and video.

The 7270 is housed in an etched stainless steel case and also incorporates a VGA camera, FM radio and games. While the 7260 is at the forefront of chic haute couture with accessories such as stylish straps and carrying pouches. The design features chrome and steel accents and also incorporates a VGA camera.

For more information visit www.nokia.com

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About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
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